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A New Chapter Begins

To anyone out there who wants to know. 1-15-2014

I have been a loyal customer of Brueggers Bagels for a long time, something like 6 or 7 years. The bagels are great and variety of cream cheeses fine. Even the coffee is good and the new one to replace French Roast, which is Dark Roast, has a nice rich flavor that holds up even against cream and sugar. Yummy!
The idea of having the bottomless cup for a year, is great marketing ploy and has worked well for me.When I have a few moments of free time, I go there and use their wifi for various things. I fool myself into thinking that I am being productive, but mostly I surf or Facebook. This time during my free time has translated into more revenue for Brueggers, because I'll get something to eat, either a salad or sandwich, while I am there.

FREE CUP of COFFEE + SANDWICH = MONEY for the franchise. This is a great deal for every one, they get my money and I get a place to "work."

My issue now is the price of this bottomless cup: $159.95. C'mon guys! Even with the incentives, we are talking about a lot of money for a cup of coffee.
I understand that coffee costs money to produce and sell and a company needs to mitigate its expenses. You know what though, now that I do not have the tether of a free cup of coffee, I have discovered other places with wifi and good coffee. I still go to my local Bruegger's, but only once or twice a week, not the three or four times of last year. I still spend my hard earned money, but Bruegger's does not get as much as last year.
In a way, this is a good thing for me, because I go to other places and have a more varied experience during the day. Yet Bruegger's loses out on my business and money, while other local coffee shops gain it.
I'll miss going to Bruegger's as much as I used to, but now I can visit other places and try other fine foods. Having said all that, I will still go to Bruegger's Bagel when I need my Bagel fix. However, right now I am at a place called CityMug writing this letter.

Yours truly, Neil M. Turner

chefneil01@yahoo.com


olc

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